seasonal-2015

App Monetization and Marketing: The Holiday Edition

 
The holiday season is the most profitable time of the year for any business, from app developers to
/> In 2014, mobile traffic accounted for 45% of all online traffic during the holidays, with one in four purchases in the U.S. occurring on mobile. Mobile usage exceeded expectations in 2015 as consumers spend an estimated 85% of their time engaging with mobile apps. This upcoming holiday, millions of tablets and smartphones will be wrapped up and dispensed as gifts to mobile users, eager to install and engage with new apps. As consumers spend most of their time on mobile throughout the holidays, major brands will also spend top dollar on app advertising.   
All of the above constitutes a major opportunity for mobile app developers to attract new users and drive tremendous revenue from their mobile apps. But for the same reasoning, the holidays are also the most competitive time of the year, with everyone contending for the limelight. A robust app monetization and marketing strategy is of utmost importance for developers hoping to experience a significant rise in growth, adoption and profits.
  You’ll want to play your cards right- so we’ve put together a to-do list for developers looking to increase their app’s user growth and revenue this holiday season.

  Christmas came early! Prep for The Holiday Season in Advance Consider this- everyone will be promoting their holiday deals on Halloween weekend (Saturday, October 31st), Thanksgiving Day (Thursday, 26th of November) as well as between Christmas and the New Year (25th December- January 1st). If you don’t start early, your voice will drown in the crowd of crazy sales and holiday promotions.  
If you want to get ahead, you need to think ahead. Plan your app monetization and marketing strategy ahead of time so you can start sending out early-bird promotions and plan acquisition campaigns accordingly. Anticipate the delay for app approvals and updates. Make sure to have your updates ready and ad networks or analytics SDKs integrated by mid-November so you can submit your app to the app marketplaces before the Christmas rush.   Put on a Halloween Costume! Customize Your App with Holiday-Specific Graphics and Content In the visual-first society of today, consumers buy with their eyes. Studies reveal that effective seasonal marketing significantly enhance sales. In fact, in-depth research shows that Android apps that change up their graphics and content for the holidays see a whopping 129% increase in engagement while IOS apps experience an increase of 24%. A customized design should be a significant (and fun!) part of any effective app monetization and marketing strategy.  
The holidays are the perfect opportunity to upgrade your app’s look and feel; users will enjoy the customized experience and appreciate the developers’ efforts to remain involved with the user’s experience in the app. If you have a gaming app, you could add a special spooky level for Halloween, change obstacles into turkeys for Thanksgiving or include falling snowflakes during gameplay in time for Christmas! Utility apps like travel and culinary apps can focus on holiday specific content and offer guides to Christmas fairs across Europe or dedicated Thanksgiving recipes. These customized features might call for small changes in code yet make for a big enhancement in user experience.   Santa Claus is Coming to Town! Spoil Your Users with Holidays Deals and Promotions Don’t be a holiday grinch. As far as social conventions go, the holidays always go hand in hand with slashed prices, great deals and exciting promotions. Further, if you leverage the holiday time limit, you can be sure to raise your sales or in-app purchases. Your users are expecting as much.
 
Deck your in-app store with boughs of holly and offer key virtual items for half off, reward users with a holiday bonus during gameplay (using rewarded ads), and utilize customized push notifications to highlight all the exciting holiday bargains and features. These efforts will ultimately help your app keep up a good retention rate over the holidays and through the New Year. Take into account that as users move to new phones, they will be re-evaluating their app installs. Your app needs to make it on their “Must Have” list. If a user just loaded up on in-app purchases, you can be sure that your app has secured its future on their next smartphone.   Be Thankful For Mobile Ad Networks! Take Advantage of Increase in Demand from Mobile Advertisers
Brands allocate a disproportionate budget towards mobile advertising during the holidays. Their reasoning is sound; consumers are on-the-go more than ever and therefore are more likely to search for holiday gifts, retailer deals or travel destinations on their mobile phones. Moreover, mobile advertising usually leverages advanced targeting- helping brands reach their key audience and making mobile an optimal advertising channel. Research reveals that ad impressions get a 50% boost during the holidays while experts predict a 400% rise in video consumption on mobile this coming holiday season.
 
What does this mean for mobile app developers? Higher payouts, completion and click-through rates. So you’ll want to make sure you’re partnering with the best mobile advertising networks over the holidays to secure high revenue. Try out several ad networks, preferably ones that offer mobile video in their product suite, and check out fill rates and eCPMs. Monitor their performance closely and select those that contribute most to your monetization  strategy. Lastly, make sure you integrate the SDKs of the profitable networks before your last submission to the app marketplace!   The More the Merrier! Focus on Effective User Acquisition With the exceptional rate of growth and adoption during the holiday season, developers have a window of opportunity to promote their mobile apps to receptive and engaged users. As it also happens to be the most competitive time of the year, you should be pulling out all the stops.  
You’ll need to devise an acquisition and distribution strategy that combines both paid advertising and free promotion that encourages word-of-mouth. To do this effectively, developers should determine goals in advance, as marketing objectives vary immensely depending on your app’s lifecycle.

 
If you’re promoting a new app, you’ll want to focus on discovery visibility so your acquisition strategy will lean towards acquiring a high volume of users, with a small emphasis on gaining quality users as well.
If you’re promoting an established app, you’ll want to acquire quality users, while maintaining a steady flow of users.
Make sure to take advantage of all the marketing channels available to you from user acquisition campaigns to blogs, forums and social media.
  Beyond the Holidays Most of these suggestions will continue to contribute to your app monetization and marketing strategy well into the new year. Moreover, they can also be applied throughout the year e.g. during Valentine’s day, Easter and the Chinese New Year (especially if you have a lot of users from this part of the world) with some tweaks. Developers need to continuously improve their apps as mobile users are more demanding than ever; their loyalty is won through new releases, exceptional user experience and interactive features. Further, the mobile advertising industry is always debuting new and less intrusive ways to monetize apps. Mobile success comes to those who constantly enhance their mobile app.
 
How do you take on marketing and monetizing your app during the holidays? Do you have any useful tips to add? Leave your thoughts in the comments below!  

Cross Promotion

3 Ways to Cross-Promote Your Game

Cross-promotion is an underrated yet compelling tool for mobile advertising. It has proven to be an effectivecatching up, before discussing the three ways you can utilize cross-promotion in your mobile game marketing strategy. What is cross-promotion? Cross-promotion is a co-operative marketing strategy in which two or more companies decide to promote each other’s products through their own products and services. For example, a chat app for teens could use its space to advertise a game designed for teenagers and vice-versa. That way, two apps tap into each other’s audience and expand their reach.
Now let’s dive into the top three ways to cross-promote your game. Internal cross-promotion in your portfolio If you’re a publisher with more than one app, you can use your own products to promote your other products. That should be your first step and honestly, if you’re not already doing it, you’re doing your mobile game marketing all wrong. There are companies out there that mastered this technique such as Ketchapp, which used its hit game 2048 to cross-promote other titles in its game portfolio. Another good example is A Creative Endeavor AB studio. They used the additional real estate of its in-game shop to promote other games from their portfolio.   By using this strategy, you’re appealing to your players by creating a sense of community throughout your products. Players that were encouraged to cross convert to your second title will remain highly loyal and will be more responsive to cross promotion of new titles in the future. They are therefore more likely to remain loyal to all apps in your portfolio.   The problem with this method is that you’re cannibalising your users. You’re not expanding, reaching new audiences, but effectively stealing time usually spent using one app, to use another. However, if you have an app with barely any in-app purchase options, and another one with a more complex virtual economy that engages more users to buy, you’d probably want to cross-promote them to that second game. There’s also the problem of user interface. Using an advertising network for cross-promotion usually means you’ll use their UI widgets supplied within their SDKs, whereas if you’re doing cross-promoting yourself, you’ll need to build the UI widgets as well. Direct deals with other game developers This is the core idea of cross-promotion. You find another game studio (or any other developer studio, for that matter), and agree to promote each other’s products. Through these strategic partnerships you can not only be certain that you’re targeting the right audience, but you can also get insights through mobile analytics exactly what the potential reach is, what the actual reach is, and how many people converted.   The good side of such a deal is the fact that you can expose your game to a huge audience, especially if your cross-promotion partner is a large game studio. However, this can also be a double-edged sword, as players can abandon your game to go play the other one. Truth be told, if you’re a part of an advertising network, this can always happen. It’s called the advertising dilemma for mobile games, and sometimes you just need to have faith in yourself and in your product. Through cross-promotion deals, there are ways to mitigate the risk. This deal usually works by the install-for-install principle. Your player installs your partner’s game – then your partner’s player installs your game. That way you can make sure that both sides (or all sides) get equal treatment. In-game advertising The third principle builds on the two ideas posted above, taking all the advantages from both worlds and mixing it with a couple of additional opportunities. The in-game advertising operates through an ad network, where various game development studios come together to share their players with each other.   This is also a win-win situation, as both game developers are exposed to a much larger audience, and the audience is exposed to a much larger number of games. The latter is quite important because, if your game is not in the top 20 list of anything on an app store, its visibility will be extremely poor.   Ad networks are plenty, giving game developers ample opportunities for exposure: Supersonic, Chartboost, Tapdaq, to name a few. Obviously, the biggest advantage of such a network is its large exposure, as well as the fact that all the work agreeing the cross-promotion is done for you. However, you need to take into account the risks that come with it. You don’t know which games or ads will be served to you, and having your own portfolio’s games promoted through yours requires extra configuration and settings. You also need to take into consideration that this approach requires manually building the logic of ad frequency (when the ads will appear and in what order).   Having said all that, it’s obvious that cross-promotion is one of those mobile game marketing strategies that work and that have guaranteed results. If done right, it can be cheaper and more effective than other methods. It’s important to try various cross-promotion methods and find which method works best for you. Since cross-promotion is still not fully utilized, there are many opportunities to be found using this advertising tool.   Have you been using cross-promotion in your game? Leave a comment below and tell us your thoughts!   This is a guest blog post by Emily Goldring, Soomla’s Content & Online Marketing Manager. SOOMLA is a free, zero-coding analytics platform for mobile games.  

mobile-app-monetization

Guest Blog: 3 Tips to Boost Your App’s Monetization

Ankur Prasad   This is a guest post from Ankur Prasad, Head of Partnerships, Developer Marketing at Amazon.   We, at the Amazonmore. How to improve our developer’s IAP returns is a pretty big deal for us.   In our search for an answer, we took a look at how the top 50 apps did with IAP and compared those results with similar apps that were not in the top 50. We found some pretty interesting data and observations to match.     Give your customers a reason to keep coming back to the game.   A majority of your revenue comes from a subset of users who are very engaged. 64% of the revenues that the top 50 games get come are from a customers’ third or later order. Additionally 3/4th of their revenue will come from users after they have been in the app for 7 days. It is important that you recognize who your active customers are. To be successful, you have to give them reasons to continue to come back and play your game. Aside from reminder notifications, strategies such as hosting special events have been successful. For example, you could offer your customers a special sword if they complete a mission on a particular day or for a limited time only make a secret level available to all your players.   Make it easy to start new sessions. 48% of repeat purchases happen within one hour of a previous purchase. Often, these repeat purchases occur in new sessions (the average session length per game is around 7 minutes.) The more easily a user can start a new session, he is less likely to move to playing a different game or doing something else. This increases the likelihood that active users will go on to make repeat purchases.   It goes without saying, it is important to secure orders on the first day.   We know that The 7 day mark was a big cutoff for customers and apps – 80% of the customers who installed your app will not launch it again. However, we also learned that 37% of the users who will purchase anything will purchase on the first day. Special attention must be given to encourage users to purchase In-app items at this time. You can adopt several strategies such as including tutorials on how to make purchases, putting notifications which act as reminders and more. You can read our post on increasing repeat orders here.   For additional tips, check out our latest post on increasing game monetization with rewarded video.

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Amazon developers can now monetize with Supersonic

  We are proud to announce our partnership with Amazon! This enables developers to now monetize and marketsteps, immediately allowing access to high quality video, HD interstitial and offerwall ad formats.   The Supersonic mediation platform dynamically sources content from top ad networks, creating a customized marketplace in which networks compete. Developers armed with real-time analytics and performance reporting via our intuitive dashboard can make smarter and more effective decisions in managing demand. The dashboard provides unprecedented control, among other targeting, ad placements and black/white listing functions, ensuring developers see high user engagement and ad revenues across all their app titles.   Ankur Prasad, Head of Partnerships, Developer Marketing at Amazon, said “Since the introduction of in-app purchases, monetizing non-paying users has been a challenge. The advent of rewarded video is steadily changing this while preserving, and in many cases boosting, the user’s experience. Supersonic is a pioneer in rewarded video and is proving the formats utility among top indie developers.”   We are beyond excited to work with a premium app distributor and developer platform like Amazon. The Amazon community is filled with passionate, inspired developers known for creating innovative and creative content. Our mission is to provide them the tools they need to succeed on both sides of the mobile table. From acquiring quality users to boosting ad revenues, Supersonic offers a complete mobile solution that allows developers to focus on what they do best: make great apps.   “Supersonic support for Amazon is big news for us. As Amazon users make up a significant percentage of our overall base, we are excited to apply Supersonic’s rewarded video mediation technology to monetize this meaningful channel.” said Matt Hall, Co-Founder of Hipster Whale.   For those just getting started or looking to become a Supersonic developer, explore our SDK documentation and follow the guidelines. Getting live just takes minutes! If you have additional questions or would like to reach out to us directly, email us at support@supersonic.com and we can assist through the process.   Supersonic now supports all major mobile platforms including iOS, Android, and recently Amazon. You can find Amazon’s announcement on their developer blog here.

supersonic gets recognizition from the mobile advertisment industry

Mobile Industry Recognizes Supersonic as Mobile UA Leader

Earlier this year, VentureBeat Insights surveyed the industry to map the current state of mobile user acquisition. The annual studycategories and vendors.   The resulting research, titled Mobile User Acquisition: How top publishers get the best users for less money, was published last week. Here’s a quick snapshot:     The relatively fresh focus of investment dollars in User Acquisition is an indication of the channel’s growth. API, Monetization and Analytics vendors still lead in this arena but it is encouraging by way of investment attention that UA vendors are playing a more integral part in the ecosystem. This is attributed to the rise of paid UA and its growing necessity for app discovery and organic uplift.  In fact, eMarketer expects app install ads to increase 80% this year, making up over 10% of total mobile ad spend — roughly a $3bn market.     Beyond social giants like Twitter and Facebook, user acquisition companies and ad networks remain the top sources for obtaining quality mobile users. It comes as no surprise that mobile-specific UA providers are favored by mobile-first publishers, where conventional publishers seem to prefer more traditional methods.     When asked what campaigns were most effective for obtaining quality users, app developers consistently selected Social and Video ads; markedly surpassing ASO, interstitials, and e-mail by a significant margin.   The video ad format is a favorite among performance advertisers for many reasons. It provides an immersive experience and portrays the app in a far more captivating way than traditional banners or native ads, vetting only the highest quality of installs. As developers discover more novel ways to deliver this creative ad format, the entire video ad experience is slowly but surely becoming non-intrusive altogether.       On the same note, developers exploring video as a channel for UA, accredit advanced targeting, quick loading, and interactivity as the most valuable factors in a UA campaign. All of these features are included in the Supersonic video product. Moreover, when asked which video methods or formats were most desirable, rewarded and user initiated video ads came out on top. This is primarily due to the format’s inherent non-invasiveness that lends to its high engagement and quality user output.     Acquiring the right audience for your app is a lengthy process and a complex one at that, so it is important that you choose the right ad partner- one who can configure optimal campaign settings from the start. A survey respondent adds, “the most effective UA channels for us were those where we actually received proactive consulting in how to properly spend the money… not just trying to sell us campaigns. This is also the reason why I ranked Supersonic highest as I’m not only buying traffic but actually receiving strategic help in campaign planning.”   Supersonic ranked 6th out of 42 ad networks for effective cost for quality users, establishing Supersonic within the top 15% of UA channels in the industry. It’s evident that mobile UA goes beyond just running a campaign. Developers need a robust user acquisition strategy that can adapt to different users, categories, and geographies – a level of expertise and support that Supersonic is proud to consistently provide. Dock Kim, VP of Advertising Sales and User Acquisition concludes, “Mobile user acquisition is becoming increasingly challenging to find quality traffic sources. Developers and brands should choose partners that will help define and meet their KPIs. At Supersonic by leveraging our technology and expertise we have the ability to optimize campaigns from creatives down to the downstream events. Ultimately we help our clients obtain users that matter. We are excited to be recognized as a leader in Mobile UA by the ecosystem as it is a testament to the satisfaction amongst clients and our continuous growth.”

The Target Profiles for Educational Apps

Methods of education are always evolving. Remember counting beads? That was the most popular educational toy when I wasno longer confined to the four walls of the classroom. Our generation is undergoing an educational revolution with conventional learning methods slowly moving to the backdrop as tablets and mobile phones materialize in classrooms across the world.
With over 80,000 educational apps in the App Store alone, experts estimate that by 2017 the learning-games industry will be worth a whopping $2.3 billion, up 53% from 2012. That makes the sector coined as “edutainment” one of the fastest growing segments within the mobile gaming economy.   Many app developers are looking to impose on this hype, especially at the beginning of the school year. But for an educational app to really succeed, an inherent consideration in its development should be its target audience. A defined audience segmentation is important for every kind of app so as to maximize distribution and  marketing effectivity.
For educational apps, it is what will make or break the app’s success. The reason behind this logic is simple- when it comes to education, everyone is quick to judge, from teachers and parents to teens. Developers need to hone in on the user’s cognitive skills, attention span, social competence and life experience. This affects almost every element within an educational app- from the app’s flow, difficulty levels and social features to its monetization strategies. In the hopes to level the playing field for educational app developers, we’ve outlined the target profiles for educational apps. The Classroom (From Kindergarten to College) In the last few years, technology has become key in classroom teachings. With the launch of Google Classroom in 2014 and its recent upgrades in anticipation of this school year, educators are determinedly implementing digital tools to enhance their learning methods.
As utilizing apps in the classroom is still relatively a new practice, developers who identify an educational need should jump on the opportunity to collaborate with educational institutions to satisfy it. Many progressive teachers are looking for apps to enhance their classroom management, supplement lesson plans or facilitate teamwork amongst the students. Cooperating with educators will improve the app’s content and performance as well as provide the app with a predefined user base. With the classroom as a target audience, developers can contribute to the educational system whilst also securing their app’s success.   The Preschoolers & Their Parents The preschool niche within educational apps is rapidly growing as parents will gladly fork over money to buy apps that will entertain and simultaneously educate their young ones.  While this niche seems like a no-brainer to succeed in, developing for preschoolers can prove tricky. This is because the app needs to appeal to both parents and kids; developers need to consider both audience segments in their app’s development, marketing and monetization strategy.   To enchant children with your app, make sure to include fun, colorful animation- think big bright buttons and a friendly mascot. Adding narration or sound effects is a great way to educate and engage kids in the app as well. To appeal to parents, educational preschool apps must promote constant interaction so children remain engaged within the app. Parents won’t mind paying for a great app with good ratings as long as they can preview “a lite version” so they can see what they’re spending their money on. However, serving ads will only turn them off from your app as they will interrupt their child’s play. Unless your app is strictly local in scope, make sure to support various languages as parents won’t bother installing an educational app for their young one in a foreign language. Further, provide a personalized experience by sending parents a weekly email with a summary of their child’s progress! Positive reinforcement and rewards will also keep both parents and child happy with your app.   The Teenager This target audience has immense potential with an estimated 92% of teens constantly online during their daily activities. Experts believe that the future of mobile is in this demographic’s hands. Even in developing countries, teenagers are leveraging their mobile phones to socialize with friends and gain consumer information.   An educational app needs to look and feel “cool” to attract teenagers. Edgy, strong graphics and a catchy app title will do the trick. But the best way for any app to appeal to teenagers is through dominant social features. Teens are obsessed with social sharing, on Facebook, Twitter, Youtube, Instagram etc. Implementing this feature will not only enhance this target audience’s experience in your app but will also assist your user acquisition efforts. Positioning your app as educational and fun with a strong social channel will help it gain traction from this young audience. They also love competing with friends, meeting new people with similar interests and are most likely to respond to app recommendations from other friends through Facebook and Twitter.
Further, another feature that will keep your educational app popular amongst the youngsters and help it receive positive reviews, is a feedback channel. Generation Z is very opinionated and responsive. Direct this loquacious energy towards something constructive- what would they like to see on your app, what would they change, etc. Developers can replace review requests with practical questions that will ultimately achieve even more than a positive rating- because when teens feel like their opinion matters, they will return the courtesy and remain loyal.   The Adult The adult audience for an educational app has different segments. Developers designing an app for adults need to understand the different levels of experience within this target audience.  In the U.S. for example, one in six adults lack basic literacy proficiency and ⅓ of adults can’t solve elementary math problems. Educational apps targeting adults must consider learning disabilities or illiteracy and ensure the learning methods can be scaled for all.   Most adult learners are motivated to brush up on a skill or learn new ones but will always prefer to do it for free. For some, educational apps are their only chance at a free education. Hence, for this target audience, it is recommended to launch a freemium app with mobile advertisements (preferably reward-based!).
To appeal to adults, educational apps should have an intuitive design and interface as well as a short tutorial on how to navigate within the app. Adults catch on quickly but can also get frustrated if not provided with some guidance. 
Further, educational apps for adults should provide progress reports after gameplay or lessons. Grown-ups like to perceive tangible results, and track their development. Progress reports motivate them to keep up the good work and will enhance user retention too!   “Education is the most powerful weapon to change the world.” -Nelson Mandela   For mobile app developers, identifying an app target audience is especially important. In fact, it is the foundation for their app’s design, flow and features as well as the app’s marketing and monetization strategy. Creating an app without a particular audience in mind is like setting out to sea on a ship with no navigation device. You might know your destination but you certainly don’t know how to get there. In the case of educational apps specifically, developers must have a strong grasp on their selected target audience as this type of app has such a wide spectrum of possible users. Your app can’t teach everything to everyone. Actually, as app marketplaces become more crowded and congested, users are more drawn to apps that satisfy one specific need perfectly.  Apps that aim to teach and engage must know how to nurture knowledge in their choice of audience. Your educational app’s first step to success is therefore in identifying its audience!     Is there an audience segment you think we left out? Do you know any educational apps who target on-point? Let us know in the comments below!

mobile analytics trends for 2015

Tips & Trends in Mobile Analytics and Attribution

Supersonic sat down with AppsFlyer , a leading mobile attribution analytics platform, to discusspartners and valuable insights, who could better advise us on tips and trends in mobile analytics within the volatile app market?  1) What is AppsFlyer’s unique value prop to advertisers and app marketers? It’s very simple. AppsFlyer listens to the needs of both these groups and develops the product accordingly. From the very beginning we understood the importance of mobile attribution authority– in essence providing advertisers with accurate information about installs or which ad network caused an in-app action.  Attribution provides value by allowing advertisers to determine quickly if campaigns are working or not, allowing them to optimize accordingly.   That has always been our baseline, and we simply add more features that hone our product. Take our cohort analysis or TV attribution features- we can provide attribution for acquisition and retention. Both of these were developed with help from advertisers. Their input was incorporated to make the most useful and powerful tool possible. Marketers can simply login to their dashboard and see different cuts of data which are always accurately attributed.   Given our unique position in the marketplace, working with over 1,000 ad networks, we are also privy to important market trends that impact the industry. Our recently released Gaming Performance Index is proof of our added value. Our data showed for instance, that Supersonic is one of the topic networks for the gaming vertical and we have the unbiased data to back it all up.  In addition, we’ve leveraged our advance integration with Facebook to provide marketers with a more complete picture of what going on it their campaigns. Our new feature, Facebook ROI Reports, provides marketers with added value by taking into account LTV, costs, and in-app events.  It’s just one more way we’re empowering monitors to make better decisions.     2) You have over 1,000 partners. What is the segmentation (ad networks vs exchanges vs SSPs etc) and how do you work with each them? Yes, we have partnered with over 1,000 media partners from around the world. This ultimately gives our advertisers more options for traffic and audience quality. Even if an advertiser isn’t integrated, our dashboard is flexible enough to allow them to customize a media source using OneLink. We work closely with all networks to ensure that our advertisers can simply login to their dashboard and work with which ever network they want. We want them to get the maximum benefit.   For now you can check out all of our partners on our website. We are working on something now that will allow us to pull that data more efficiently in the future.   3) What are some of the biggest challenges you see in mobile advertising today? Biggest opportunities? There’s recently been a lot of press about telecom companies installing ad-blocking software on their mobile device. Users want to protect their privacy; some of them feel stalked by retargeting ads. Much work needs to be done to educate mobile users about the information that advertisers can and cannot collect.   That said, the mobile landscape continues to evolve at a rocket’s pace. Wearables and the Internet of Things industry is going to be huge. Right now we are seeing trickles of the impact. We hear about Google Glass, Apple Watch, and similar devices. But it’s still not the norm for someone to be walking down the street with one of them. Just think about how we went from car phones, cell phones, and smartphones. It took a number of years to reach market penetration. Advertisers are going to have to find a solution to promote their products on screens of all sizes.      4) What exciting trends do you see happening in User Acquisition and how are partners like Supersonic assisting to make sure they pan out? Since 2014 and running well into 2015 the key trends we noticed are: Video campaigns have high CTR and high LTV CPA campaigns generally involve less risk for advertisers than other advertising techniques In-app events optimization that supports both the above and helps the advertiser get a full picture of the activity in his app We’re very happy that all these trends are supported by Supersonic!   5) What are the most relevant tips you can give to someone just getting started with ad analytics? Trial and error is part of the work. You are going to test different networks and campaigns and optimize them, so be patient It’s important to keep up with the different industry trends. For instance, Apple announced that developers can sell up to 10 bundled apps together. We worked with Sports.com to make tracking possible. We want to see advertisers leveraging that feature. Similarly, we just launched TV attribution and we hope that advertisers will be take advantage of that as well With analytics you have tons of data, but is it all relevant to your goal? Advertisers need to have clear goals and establish KPIs. The data in the dashboard should support your needs. Be sure to create the in-app events that you really want tracked especially for retention campaigns

appsflyer performance 2015 cover

Supersonic Places Top 8 on Appsflyer’s iOS and Android Power Rankings

Appsflyer, a mobile pioneer widely known for its advertising analytics, is a recognized resource responsible for the industry’s mostpaid installs in the Appsflyer’s ecosystem.
In this year’s Power Rankings study, Supersonic is proud to announce its Top 8 position on both the iOS and Android Gaming Index, selected among over 1000 of Appsflyer’s integrated ad partners. This announcement comes opportunely as our latest video mediation platform has now opened to all publishers.   “Mobile advertising has opened doors for developers like never before. Particularly in the gaming vertical, where ads have evolved seamlessly to be more part of the experience,” said Gil Shoham, CEO and Cofounder of Supersonic. “A main driver in this adoption is mobile video. We are seeing unprecedented success behind this ad format, driving high eCPMs for developers and drool-worthy conversion rates for advertisers. It has an inherent ability to convert users without hindering user experience, making it an attractive ad unit for both brand and performance advertisers.”
The Appsflyer Power Rankings provide an overview of ad network performance to help marketers. It prioritizes Networks based on a retention and install volume formula. Although delivering high LTV users remains the key element in a successful user acquisition strategy, marketers also require scale in order to optimize and expand any and all positive campaigns. Without scale, you only just hit the surface, thus this formula distinction is important.   The Supersonic team carries a resolute focus on delivering the highest quality users through its network of over 500mm active users and a near half million daily installs. Our advertising partners rest assured knowing their budgets are spent wisely and consistently optimized to ensure maximum return on investment.   Learn more about the Appsflyer Power Rankings here!

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Supersonic’s Demo Days Accelerated at GDC 2015!

Spread across four jam-packed days of gaming and technology (industries that go together like peanut butter and jelly), thepoured into 700,000+ sq feet of conference floor to experience first-hand the exciting future of gaming. GDC first-timers stood out glaringly with eyes gleaming in awe and attentions fully immersed in virtual-reality-like fashion.
 
The conference is a great representation of the industry’s progress. As countless players jump in to grab a slice of the growing pie, gaming continues to diversify itself into relevance across multiple markets. It’s a refreshing reminder that passionate communities and individuals like us can absolutely influence the future of gaming. The Demo Days Accelerated at GDC was a huge success for our developer community. It was an interactive way to give back to some of the most exciting game publishers in the space. Companies like Creative Mobile, AT Games, Nemesys Games, Game Masons, Reliance Games, uCool, Idle Games, MY.com and many more showcased their top mobile titles for conference attendees to play and engage. If you’re interested in demoing your mobile game with Supersonic at next years GDC, feel free to get in touch with vanessa.g@supersonic.com.  
Here is a photo recap of all the smiles, laughter, and tears that made up one awesome experience:  

india-next-fornteir

India: The next frontier of mobile advertising

The scarcity of broadband internet in many parts of the world has perpetuated the growth of 3/4G data connectivityweb traffic surpasses that of desktops globally. This furthers the notion that for many, the mobile screen is now the only screen. Current to this trend, India has risen to be one of the fastest growing smartphone regions in Asia. It’s mobile users are highly receptive to advertising experiences, positioning this developing nation as the next poster-child for a mobile driven economy. Where there is mobile ad engagement, there will be apps. Developers looking to expand globally look towards India and its deep mobile penetration for steep returns. “Think mobile first”, a mantra that began as a guideline has finally grown to be a fundamental strategy for all digital publishers. “India’s mobile app economy posses untold promise. Its people are entrepreneurial and roughly half of the 1.25 billion are under 25 in age, representing a very engaged demographic. 70% of its internet traffic is viewed on mobile – a statistic we are seeing grow quarter after quarter. Our investment in this market is undoubtedly a long term strategic effort. Supersonic’s in-app video ad platform is already experiencing powerful growth in supporting local developers and brands” says Gil Shoham, CEO and Co-Founder at Supersonic. Supersonic’s dedication to the SEA market has proven promising as countless developers and advertisers successfully acquire and monetize users. By bridging the gaps between the east and west, developers can focus on what really matters: delivering great mobile content and engaging gameplay. Read more about Supersonic’s findings on India here.