Entries by Terry K

Guest Blog: 3 Tips to Boost Your App’s Monetization

  This is a guest post from Ankur Prasad, Head of Partnerships, Developer Marketing at Amazon.   We, at the Amazon Appstore were curious why some great games didn’t make a lot of money with IAP while other good games were making more. How to improve our developer’s IAP returns is a pretty big deal for us. […]

Amazon developers can now monetize with Supersonic

  We are proud to announce our partnership with Amazon! This enables developers to now monetize and market their Amazon apps leveraging the Supersonic ad platform. Our lightweight SDK can be integrated in just a few short steps, immediately allowing access to high quality video, HD interstitial and offerwall ad formats.   The Supersonic mediation platform dynamically […]

Supersonic and ironSource Join Forces

  In 2009, a few visionaries came together in a basement with a mission: empowering developers and advertisers through technology. Six years later, the team has expanded to over 200 skilled individuals in 5 offices across the world. Today marks an historic change in the Supersonic saga. We are joining forces with ironSource, a world […]

Mobile Industry Recognizes Supersonic as Mobile UA Leader

Earlier this year, VentureBeat Insights surveyed the industry to map the current state of mobile user acquisition. The annual study spoke to hundreds of app developers and acquisition managers, inquiring about their experiences across a broad range of app categories and vendors.   The resulting research, titled Mobile User Acquisition: How top publishers get the best […]

A Big Warm Welcome to Big Fish Games

We are very excited to announce that Big Fish Games’ Skyrocket Studios has selected Supersonic as its mobile video ad partner. The Seattle-based game publisher will initially deploy Supersonic’s Mobile Ad Mediation and Rewarded Video Ad Products into Skyrocket’s Fairway Solitaire franchise, a leading free-2-play solitaire game, with intentions of extending Supersonic’s ad products to other […]

Tips & Trends in Mobile Analytics and Attribution

Supersonic sat down with AppsFlyer , a leading mobile attribution analytics platform, to discuss their integral part in the advertising ecosystem and their views on the mobile industry’s evolution. With over 1,000 network partners and valuable insights, who could better advise us on tips and trends in mobile analytics within the volatile app market?  1) What is […]

Announcing Ad Placement Technology for Rewarded Video

We are proud to announce the launch of Ad Placement Technology, the industry’s most robust tool for rewarded video management. The latest feature will enable developers to integrate and customize rewarded video formats with infinite options and incredible ease, as well as the ability to determine exactly where and how rewarded video units are displayed […]

Supersonic Places Top 8 on Appsflyer’s iOS and Android Power Rankings

Appsflyer, a mobile pioneer widely known for its advertising analytics, is a recognized resource responsible for the industry’s most extensive study of ad networks, categorizing and ranking hundreds of ad partners through a filter of over 50 million paid installs in the Appsflyer’s ecosystem. In this year’s Power Rankings study, Supersonic is proud to announce […]

Supersonic’s Demo Days Accelerated at GDC 2015!

Spread across four jam-packed days of gaming and technology (industries that go together like peanut butter and jelly), the Supersonic team conquered this year’s Game Developers Conference in tasty style. Over 26,000 attendees from all corners of the world poured into 700,000+ sq feet of conference floor to experience first-hand the exciting future of gaming. […]

India: The next frontier of mobile advertising

The scarcity of broadband internet in many parts of the world has perpetuated the growth of 3/4G data connectivity – leading to historical highs in mobile traffic and device numbers. Recent comScore report confirms this trend as mobile web traffic surpasses that of desktops globally. This furthers the notion that for many, the mobile screen […]