Entries by Michelle Muller

App Monetization and Marketing: The Holiday Edition

  The holiday season is the most profitable time of the year for any business, from app developers to retailers. During this time of the year, mobile spending is higher than ever, alongside app installs and completion rates. In 2014, mobile traffic accounted for 45% of all online traffic during the holidays, with one in […]

The Target Profiles for Educational Apps

Methods of education are always evolving. Remember counting beads? That was the most popular educational toy when I was growing up. Nowadays, mobile applications are emerging as new learning tools for children, teenagers and adults alike. Learning is no longer confined to the four walls of the classroom. Our generation is undergoing an educational revolution with […]